Join hands to explore the new future of outdoor

Recently, our company officially launched a one-month "Customer In-depth Visit Plan", led by the company's general manager and participated by heads of multiple departments such as R&D, production, and marketing. It visited core distributors, strategic partners and end users at home and abroad, aiming to listen to customer needs, optimize product services, and jointly seek new development directions for the outdoor equipment industry.

Go deep into the front line: From the factory to the camp, talk to customers at close distance.

This visit covers many key customers. During the trip, we not only visited the warehousing base and camp operation site of the cooperative customers, but also learned in-depth about the customer's feedback on the use of tent products in terms of durability, lightweight, and functionality through the symposium, and proposed customized solutions for different scenarios (such as camping, hiking, rescue, etc.).

Customer Representative Review:

"I have worked with your company for many years, and their response speed and technical iteration capabilities have always been trustworthy. The new windproof fabric solution proposed in this face-to-face exchange will be directly applied to our tent products in the next season." - Mr. Li, the purchasing director of a head tent brand, was the first tent.

Technology empowerment: Showcase innovative achievements and promote industry upgrades.

The intelligent production line and R&D laboratory were demonstrated to customers.  By demonstrating the core technologies of "seamless glue pressing process" and "anti-bacterial and anti-viral fabrics" independently developed on-site, the company has proved its hard power in quality control and technological innovation to customers.  In addition, in response to the environmental trends that customers are concerned about, the team focused on the "zero carbon series tent" using recyclable materials, which triggered heated discussion.

Technical Highlights:

Ultra-light and portable design: adopts aerospace-grade aluminum alloy bracket, and the weight of a single-top tent is reduced by 30%;

All-weather protection: the upgraded waterproof coating achieves 3000mm hydrostatic pressure, adapted to extreme weather;

Scenario customization: supports enterprise LOGO printing and functional module expansion (such as solar charging interface).

Deepening of cooperation: signing ceremony and future planning.

During the visit, our company signed an annual strategic cooperation agreement with many customers, agreeing to carry out in-depth cooperation in supply chain collaboration, joint marketing and after-sales service system.  The company's general manager said: "Customer demand is the driving force for innovation. In the future, we will increase our R&D investment and plan to launch the 'intelligent temperature control tent' series in 2026, to achieve real-time adjustment of temperature and humidity through IoT technology, and further seize the high-end market."

Customer-centered construction of an outdoor ecosystem

This customer visit is not only a business exchange, but also an embodiment of Yongfa Tent's practice of the concept of "symbiosis and prosperity".  The company announced the launch of the "Star Plan", which will work with partners to carry out 100 outdoor experience activities in the next three years to jointly promote outdoor culture, and at the same time establish a "customer experience officer" mechanism to invite core users to participate in new product testing and design optimization.

Industry Observation:

The current outdoor products market is fierce, and we should continue to strengthen customer stickiness through the dual-wheel drive of "technology + service".  This in-depth visit not only consolidates the existing cooperative relationship, but also explores a path of sustainable development for the industry to "demand-oriented and innovation-oriented"